New identity for theatre Viola. The project includes new logo, new identity and communication on social media including the website. It is a solution to the problem of disjointed visual identity. This problem had already arisen in history, so the current management of the theatre decided to correct it. This process is still ongoing and it is not easy to achieve the desired result, but little by little the theatre is getting its coherent identity in the form of a new website, new communication on social media and coherent print materials and way-finding system.
Solved problem
The project addresses the problem of a disjointed and outdated visual identity.
It moves theatre into the 21st century
It moves theatre into the 21st century
What I learned
Thinking about how to move the brand in the market, how to target a wider target group. And most importantly, how to negotiate and communicate with a real client.
Duration
It took 2 months from assignment to competition presentation.
The implementation itself took 4 months.
The implementation itself took 4 months.
What it looked like
No one knew the significance of the logo as the theatre's management was reinstated.
Competition presentation
The final concept that we presented to the client's.
What it looks like today
We must make some changes and brand identity is still in process, so we edit our logo. Client wants change colors so we make new color palette.
And this is Kryštof, Kryštof works with me on this project now.
